Transforming WWF Logo

The WWF (World Wildlife Fund) has employed an iconic logo ever since its inception in 1961, with the instantly-recognizable panda as the company insignia. Now, graphic designer Yana Makarevich has given the animal logo a dynamic twist by morphing it into three other endangered species. Using the same patterns found within the panda, Makarevich has been able to create a mountain gorilla, a Galapagos penguin, and even a Madagascar tortoise. The graphic, which has thus been made into stickers on stationery that can be rearranged, is not only creative in its own right, but also illustrates that the crisis of endangered species reaches much further than simply pandas that most are aware while perhaps oblivious to the hundreds of other animals on the list.